Implus, a leading footcare and outdoor accessories company, announced today their intentions to acquire Perfect Fitness, a market-leading designer, manufacturer and distributor of innovative fitness equipment. The acquisition comes as Implus looks to move into new areas of its current Sporting Goods programs.
Perfect Fitness' design principles originate from the company's co-founder Alden Mills and his experience in the U.S. Navy SEALs. Mills uses his background in elite SEAL training and understanding of functional fitness to develop fitness products that utilize functional, natural movement and body-weight exercise to enable consumers of all fitness levels to unlock their body's potential. Best-selling product lines include the Perfect Pushup, Perfect Pullup, Perfect Situp and multiple accessories, sold direct and through over 24,000 retail doors throughout the world. The company's website is perfectonline.com.
“The innovative and easy-to-use designs of Perfect Fitness products make them a valuable purchase for all prospective consumers,” said Seth Richards, CEO of Implus. “We are excited to expand Implus' footprint in the fitness market, and look forward to expanding the Perfect Fitness brand into new product lines.”
Alden Mills, Perfect Fitness CEO said, “This is the Perfect partnership of product development, marketing and operational expertise. Implus's industry leading retail capabilities are exactly what's needed to help our retail partners and the Perfect Brand grow for years to come.”
Headquartered in North Carolina's Research Triangle Park, Implus' brand family includes Sof Sole, Yaktrax, Apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties and Highgear. Its products range from insoles, socks, shoecare and apparel care to navigational tools and seasonal accessories.
