Imperial Headwear and professional golfer John Daly, through his association with Provident Merchandise Sourcing, announced the creation of the Blue Collar Golf apparel line.
Blue Collar Golf is designed for golf's “Weekend Warriors with the philosophy of Just Play Anyway!” The line includes a collared golf shirt available in five different colors as well as four different cap styles available in a variety of colors. T-shirts and fleece will be added to the line in the coming months.
Daly will serve as the brand's ambassador, wearing it each week while competing on course.
“JD is an ideal spokesperson and ambassador for this line â€“ he is a blue collar guy and can identify with the average Joes who hit the links at their local, municipal course,” explained Dan Walker, President, Provident Merchandise Sourcing.
Through the partnership, Imperial will be the exclusive distributer and marketer of the Blue Collar Golf line. “We are thrilled with this opportunity. Combining John Daly's name and marketability with fun and edgy designs and Imperial's reach in the golf market, we hope will result in something similar to the LoudMouth explosion,” added Doug Kelly, CEO, Imperial Headwear.
Daly is credited with helping launch LoudMouth Golf, the leading brand of outrageous, fun golf apparel for men.
Founded in 1916, Imperial Headwear products feature the Imperial, Merge Left, Watership, Blue Collar Golf and New Era Cap brand names.