Igloo Products Corp., the leader in coolers, announced the opening of the company’s first West Coast office, based in Costa Mesa, that is the hub of their creative department, marketing and collaborations.
“With this new office, we are able to focus on the growth of Igloo through non-traditional mediums,” Brad Blankinship, vice president of marketing, said. “There is a freedom that comes from having our own office designed to promote brand awareness through partnerships, new product creation and innovative styling, and we are excited to see where this will take us.”
Blankinship, previous president of RVCA, is accompanied by Ben Soto, vice president of creative services. The duo has had a lot of success in Southern California as previous owners of Raskullz helmets. As they continue to build their team for the new office, the pair is focused on building brand awareness through multiple platforms.
To disrupt the norm and continue to grow the creative side of the brand, Igloo has partnered with artists and creatives to bring a refreshing spin on their timeless lineup of products. Collaborations include renowned artists such as Andy Davis, Kevin Butler, Salty Crew and Independent with more exciting partnerships in the future. Igloo has debuted its curated line of products exclusively to specialty retailers such as Thalia Surf Shop, Huntington Surf & Sport, Tilly’s and REI.
Igloo is based in Katy, TX.
