Posing nude is not a new trend. Nor for Naomi Campbell, the British supermodel, actress and media personality who began her career at age 8, bared it all in 1987 for a Pirelli Calendar at age 16 and several times following for Playboy, including making the cover of its December 1999 Issue.

The supermodel, and mother of two, is now 54. Once again, she bares it all in Timberland’s ‘Iconic’ campaign, unveiled on September 12, joined by three other creatives — singer-songwriter Teddy Swims, British-Nigerian designer and artist Olaolu Slawn (aka Slawn) and Kai-Isaiah Jamal, model, poet, and non-binary, trans visibility activist — as the VF Corp.-owned brand aims to “remind us all what it means to be a true original” and “continues the energy and momentum that took the world by storm last year as its iconic work boot turned 50.”

In two separate photos, each artist poses nude for Jamie Morgan, who shot the campaign, with the “Iconic” and the brand’s logo strategically covering private parts, while the artists wear only a pair of Timberland boots.

Morgan also photographed Campbell in her early modeling days in 1984.

“We’ve seen such incredible energy behind the brand since our [50th] anniversary, with several luxury fashion collaborations this year alone,” Maisie Willoughby, chief marketing officer for Timberland, said in a press release. “The Iconic campaign is an extension of that energy, signifying a fresh direction for the brand and fueling our status as the arbiter of boot culture. This campaign is incredibly bold and authentic, and Timberland has always been about embracing originality and what is more iconic than the Original Yellow Boot?”

Timberland said the campaign “shines a light on the spirit of fearlessness, empowerment and bold self-expression that defines each of these influential figures. Like The Original Yellow Boot, each person in the campaign is timeless, authentic and, above all, original.”

Images courtesy Timberland