Icon Health and Fitness promoted Dan Toigo to SVP of Icon Health and Fitness and Managing Director of FreeMotion Fitness.

Icon selected Toigo because of his strong commercial sales background. With the knowledge and experience gained from other commercial fitness companies, he plans to grow the FreeMotion brand.

“Our goal for FreeMotion is to become a leader in the commercial fitness industry,” Toigo said. “Icon has a longstanding tradition of success, and FreeMotion can bring that same success to the commercial market.”

FreeMotion is the commercial division of Icon Health & Fitness, the leading fitness and health company. The division is built around developing equipment that allows consumers to train the way the body naturally moves.