Icebreaker announced that Shana Frahm will join the brand as global head of public relations in its U.S. headquarters in Portland, OR office.
Frahm, shown to the right, will be responsible for developing and executing the New Zealand company’s global public relations strategy across 44 countries where its merino wool outdoor apparel is sold. “Shanon has spent the majority of her career building global public relations programs for entrepreneurial leaders and exceptional products,” said Jeremy Moon, Founder and CEO of Icebreaker.
Frahm has more than 25 years of global communications experience, including stints as Burton Snowboard’s head of global PR, and then as a full-time global PR and experiential consultant to surf industry leader Quiksilver.
Her experience also includes action sports footwear brand Vans and, before that, more than 10 years with the founders of Hard Rock Cafe, which was an early leader in corporate social responsibility.
“I became an advocate for Icebreaker years ago because of their commitment to creating the highest quality products in the marketplace and an impressive 20-year investment in sustainable business practices,” said Frahm.
Frahm will be based at Icebreaker’s U.S. headquarters in Portland, OR.
