Icebreaker will open its first factory outlet store in the world in Woodburn, OR by April 1, 2010.
The company, which opened a design center in Portland, OR in 2007, moved its U.S. sales and marketing operations to the city and opened its first North American Touch_Lab store there in 2007. Icebreaker’s Touch_Lab store is located on the corner of 11th and West Burnside, across from Powell’s in Portland’s Pearl District.
“The opening of our first factory outlet store in the U.S. will help us better manage inventories and provide the newest innovative New Zealand merino apparel to North American retailers,” said Russ Hopcus, president of Icebreaker USA. “Oregonians have been really enthusiastic about Icebreaker product since we’ve moved here. This will give more local people access to our product, and build off the energy created by our flagship Icebreaker store next to Powell’s.”
The 1,400 square-foot retail store will open at the Woodburn Company Stores, the largest tax-free outlet center in the Western United States, featuring more than 95 upscale outlet stores and attracting more than 4.2 million visitors in 2009.
