Icebreaker said “The Agency,” comprised of Kathleen and Lou Boudreau, will be representing the company in the Great Lakes Territory (Michigan, Indiana, Ohio and Kentucky) beginning April 1.
Kathleen Boudreau has more than 12 years experience in retail and sales representation in the sporting goods, fashion, ski and outdoor channels. Lou Boudreau has been involved with The Agency for years in a finance capacity. He will be moving into a more active role in selling and account management in the next few months.
“We are very excited to have Kathleen and Lou join the Icebreaker team. They bring a level of professionalism and dedication to the business that will benefit our retail partners in the Great Lakes region,” said Barry Schrimsher, Vice President of Sales for Icebreaker USA.
The Agency currently represents Lole, Haiku bags and Pistil hats.