Icebreaker hired Kristen Celko as vice president of e-commerce and digital marketing. Celko will direct Icebreakers global e-commerce strategy and be responsible for building all e-commerce business and digital marketing campaigns.
The New Zealand-based company currently has online stores in the United States, Canada, New Zealand, Australia and Germany. Celko, shown at right, will be based at Icebreakers US headquarters in Portland, OR.
E-commerce is a critical aspect of Icebreakers sales strategy, and were thrilled to have Kristen bring her deep retail and digital expertise to our team, said Jeremy Moon, founder and CEO of Icebreaker, which specializes in the design and sale of outdoor, technical and lifestyle clothing made of merino wool. She has a proven track record in elevating brands digitally, and were excited to have her strengthen and expand our e-commerce capabilities globally.
Celko is an experienced digital professional with more than 10 years in e-commerce and digital marketing leadership roles in multi-channel retail. Since beginning her career in management consulting with Arthur Andersen, she has held retail leadership positions with Neiman Marcus Online, Under Armour Performance Apparel, UK Based STA Travel Group and most recently Davids Bridal, Inc.
Im very excited to become part of an organization with a proven passion for innovation and excellence that is wholly apparent in the product, culture and brand DNA, said Celko. Icebreaker has quickly attracted savvy active and lifestyle advocates who are wowed by the performance and comfort of the finest natural merino fibers. I look forward to growing global consumer awareness and affinity for the Icebreaker brand.”
