Ibex has selected Verde PR & Consulting as its public relations agency of record, effective immediately. Verde will provide integrated traditional and social brand communications support, as well as Corporate Social Responsibility (CSR) consulting for Ibex in the outdoors, lifestyle and natural products markets.
Founded in 1997 and headquartered in White River Junction, Vt., Ibex is a designer, marketer, manufacturer and distributor of branded merino wool technical apparel and accessories. The Company’s products are inspired by outdoor enthusiasts and cater to a wide range of outdoor pursuits and active lifestyles. Ibex was founded on the strong belief that wool is superior to synthetic materials traditionally used in performance clothing. Ibex has recently expanded its sustainable performance focus to include active lifestyle products made from natural, organic cotton.
“As we spoke to the principals at Verde, it was evident that we shared a common philosophy on both business and product,” said John Fernsell, founder and CEO of Ibex. “With Verde’s innovative approach and their ties to the natural and outdoor markets, we knew very quickly that they were the ideal agency for Ibex.”
Communication efforts will focus on Ibex as a leading technical apparel brand in the outdoor softgoods market driven by the authenticity of its brand and the quality of its products. Ibex will benefit from Verde’s integrated PR campaign that will support Ibex’s new multi-channel sales and marketing initiatives including the opening of its new store in Boston. Verde will integrate traditional and social media for Ibex in the outdoor industries, natural products market and lifestyle marketplace. Additionally, Verde will leverage Ibex sponsorships and create and communicate a CSR platform for the company.
“We are proud to partner with this iconic brand at a time when Ibex is experiencing such tremendous growth,” said Kristin Carpenter-Ogden, president of Verde PR. “Ibex has a unique approach to product innovation, sourcing and distribution and is not constricted by the boundaries surrounding retail models of more traditional brands. As a result, Ibex needs a free-range brand communications approach; one that offers it plenty of space to explore.”
