Hyperice announced a multi-year partnership with the University of Kentucky men’s basketball program. Its men’s team includes eight National Championships and 17 Final Fours.
Kentucky players will have sideline access to Hyperice’s Hypervolt Bluetooth massage device. Kentucky Wildcats men’s basketball is also the first team to install the Hypervolt Hyperbox
“The University of Kentucky men’s basketball program has always done a great job of emphasizing their players’ recovery and wellness, and have taken a very forward-thinking approach to care for their student-athletes over the years,” said Dan Canina, director of global performance of Hyperice. “We at Hyperice, are extremely proud to be a part of that standard of care implemented by the program’s athletic training staff and coaches and are excited to see the evolution of this groundbreaking partnership. Through collaboration and innovation, we will find the most effective ways to enhance athletic recovery, improve mobility, and allow the student-athletes to perform at their peak.”
“We are excited to partner with Hyperice and have them as the official recovery technology for Kentucky basketball. When it comes to recovery for athletes and the physically active population, Hyperice is the leader,” said Geoff Staton, Kentucky Men’s Basketball Head Athletics Trainer. “They have all the tools for individuals to create healthy routines for their bodies to recover and stay primed for activity. With this partnership, our players will have NBA-like access to an abundance of products that will help them maximize performance and increase their rate of recovery during the game, on the road and at home.”
In 2020, Hyperice officially has partnered with pro sports leagues including the NBA, NFL, MLB, UFC, and PGA Tour, as well as pro sports teams including Tottenham Hotspur and the New Zealand All Blacks.
