Hyper Wear Inc., a fitness company based in Austin, TX, said it received an undisclosed amount of equity funding. Participants in the equity growth capital funding include members of the Central Texas Angel Network (CTAN), Concho Valley Angel Network (CVAN), Baylor Angel Network (BAN), Joel Trammell, CEO of CacheIQ and co-founder of NetQoS (acquired by CA Technologies in 2009), and William E. Simon, Jr., Co-Chairman of William E. Simon & Sons. Trammell will serve on Hyper Wear’s Board of Directors along with Craig Harris, CFO of Wild Basin Investment, LLC.
Hyper Wear’s revolutionary training solutions include the Hyper Vest PRO weight vest, Hyper Vest COOL cooling vest, SandBell, WaterBell and SteelBell dynamic free weights.
Founded in Austin in 2007 by President Cosmo Raines and COO Dirk Buikema, The company said its first significant infusion of equity for the company will provide growth capital to fuel building of Hyper Wear’s brand and product portfolio. The management team has upped its game by adding Nike veteran and ultra-athlete Denver Fredenburg as CEO, and performance training expert and Under Armour Training Council member, Diane Vives, as director of education and training.
As part of its growth strategy, Hyper Wear will continue to expand its educational training around the flagship products Hyper Vest PRO weighted vest and SandBell sand-filled neoprene sandbag weights.
“Hyper Wear’s future grows more exciting every day,” said Denver Fredenburg, CEO. “Having secured a group of investors who have deep experience in guiding high-growth companies, were rapidly building a valued global brand in fitness and health. Hyper Wear is poised to accelerate the reach of its products with the creation of digital educational training content, live workshops, and continued international expansion.”
