To support continued business growth in Europe, Hyosung TNC hired Andreas Puchert as the company’s new European marketing manager.

Based in Düsseldorf, Germany, Puchert is an industry veteran with 30 years of experience in the textile, sports, fashion, and retail markets. Before joining Hyosung, he was director of Retailpraxis, a company that develops, produces and distributes international fashion and sportswear brands with an emphasis on sustainability. He holds a degree in textile engineering. His previous experience includes executive positions at Ellesse, Puma and C&A.

At Hyosung, Puchert will work with the company’s European marketing team to promote Hyosung’s specialty fibers and fabrics to targeted brand and retail accounts. He will also manage joint development and promotional programs with key industry partners.

“Andreas brings enormous resources to our team,” said Claire O’Neill, European marketing director at Hyosung Textiles. “His tremendous understanding of European brand, retail and consumer needs will help us further our global position as a major textile solution provider.”

With offices in over 40 countries, Hyosung reported it can “locally support and interact with the international value chain.” With Hyosung’s Fashion Design Center (FDC) team, which “forecasts trends and creates fabrics and samples in the context of global trends,” Hyosung’s global brand marketing team supports brands and retailers with design concepts, textile, and product development. It also facilitates the promotion of Hyosung specialty fiber products to customers.

Images courtesy Hyosung