Hydro Flask, which is owned by Helen of Troy Limited, has formed a new strategic partnership with Alco International to expand into the Japanese market.
Building on the brand’s growing global presence, Hydro Flask will launch into over 100 new Japanese retailers in early 2017 in the outdoor, sporting goods, surf, active lifestyle and fashion categories. In addition to purchasing products in stores, Japanese consumers can also buy Hydro Flask items online at www.hydroflask.co.jp.
“Expanding our global footprint into the Japanese market is a key milestone for our company,” said Mike Wallenfels, global vice president of sales at Hydro Flask. “There is no doubt that it’s a country filled with outdoor lifestyle enthusiasts. We’re already seeing a great reception and amazing results in the market.“
“We’ve been big fans of Hydro Flask since the moment we were first introduced to the brand,” said Masahiro Furihata, president of Alco International Co. ltd. “It’s a pleasure to serve as the Hydro Flask distributor for Japan. Customers here have been waiting for the arrival of this brand.”
Since the company’s inception in 2009, Hydro Flask has maintained its dedication to insulated products and uniquely refreshing experiences for consumers. The company has expanded its presence to 17 international countries and has exploded to become the number one over-all American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.
