Hydrapak hired two new employees to spearhead the company’s Sales, Service and Promotions areas due to its recent growth and popularity of its technology and products in the marketplace.

Matt Patterson is the new Director of Sales and National Accounts for Hydrapak. Mr. Patterson will oversee all aspects of sales development including retail distribution, strategy, branding and the company’s expanding growth into the OE hydration market. Patterson joined Hydrapak June 10th, and reports directly to Matt Lyon President and CEO of the Company. With almost 10 years of focused sales, marketing and management experience, including positions with The North Face and The Hartford, Patterson is expected to infuse an abundance of energy, knowledge and growth perspective to the company. “This is a very exciting opportunity for me and I am very fortunate to be a part of Hydrapak at this crux moment of the company’s growth,” said Patterson.

Hydrapak also announced that Ashley Erdman has accepted the position of Service and Promotions Coordinator and will take charge of all event activity, team and athlete programs as well as all sales and service support. Erdman, a recent graduate of Willamette University in Salem, Oregon achieved great success as an intern with the Oregon Department Of Education and helped direct many Public Relations initiatives for the University.