Hybrid Apparel on Monday announced that Bill Hutchison will join the company as CEO, effective January 14, 2019. As CEO, he will be responsible for all of Hybrid’s business and will report to the board of directors.

“The board and I are thrilled to have Bill join the Hybrid team as CEO,” said Hybrid Board Director and Altamont Capital Partners Managing Director, Keoni Schwartz. “As a seasoned leader with a wealth of apparel experience and a proven track record of value creation, we are confident that Bill is the right person to lead the company. We believe strongly that his leadership will propel us to new levels and will be transformational for Hybrid’s business.”

Hutchison comes to Hybrid from AM Retail Group, where he served as President since 2011 leading the organization’s retail division (Wilson’s Leather, G.H. Bass, DKNY, CK Performance, and Karl Lagerfeld Paris). In this role, he gained substantial experience in overhauling brands’ organizational structures and go-to-market approaches, growing revenues from $100 million to over $500 million in seven years through incremental growth and acquisitions. He also helped build the eCommerce businesses for G.H. Bass, Wilson’s Leather, DKNY, Andrew Marc and Karl Lagerfeld Paris. Hutchison began his career in merchandising and sourcing in the buying office at Dillard’s, where he led the creation of a private label brand. He later worked in product development and led the entire merchandising organization for Wilson’s Leather, then transitioning into AM Retail Group to lead merchandising, marketing and design.

“I am thrilled and beyond excited to join Hybrid Apparel and partner with Altamont Capital,” said Hutchison. “Hybrid is an industry leader and I look forward to working with the talented and experienced team in building a best in class organization. I am also honored to join Altamont’s portfolio team and leverage their wealth of experience and knowledge.”