Hurley expanded its U.S. store count to 40 and its global footprint to 50 since being acquired in 2019 by Bluestar Alliance, LLC from Nike, Inc.
In 2023, Hurley said it plans to add another ten stores worldwide. The planned openings come as sales surged in 2022 “by over 50 percent through September 2022.”
Other notables from the brand for 2022 include an expansion into snow and skate and the launch of the Hurley Surf Club.
“At the time of acquisition, we were excited to engage with Hurley’s core surf market and expand globally,” said COO and Co-founder of Bluestar Alliance, parent company of Hurley, Ralph Gindi, “Our success in 2022 reflects that continued commitment to action sports and as we look to the future, we plan to remain to the codes of the brand, no matter the market we enter.”
“Since we took on the business of Hurley, Bluestar Alliance has been devoted to the legacy of this iconic brand and is quickly becoming a crown jewel among our portfolio,” added Bluestar Alliance CEO Joseph Gabbay.
Bluestar Alliance’s portfolio of brands includes Hurley, Justice, bebe, Tahari, Brookstone, Kensie, Limited Too, English Laundry, and Nanette Lepore.
