Huish Outdoors announced its latest partnership with Suunto to distribute the Suunto Outdoor line in the U.S., Canada and the Caribbean.
Following the sale of Suunto from Amer Sports to Liesheng on May 6, 2022, it decided to have the U.S.-based company provide sales and support to its North American accounts, which have been long-time Suunto retailers.
“Adding Suunto Outdoors to the family of Huish Outdoors brands is an important step for our company,” said Mike Huish, CEO. “This industry-leading brand rounds out our portfolio and allows us to offer a complete range of product categories and a full spectrum of price points to our retail partners as well as build on our consumer choice strategy. Rather than a one-brand approach to buying their gear, today’s consumers demand the best category choice in the retail environment. Pursuing our approach of brand selection at retail has been fundamental to our growth, and we believe this trend will continue well into the future.”
The Huish Outdoors brand portfolio includes Atomic Aquatics, Bare, Exowear, Hollis, Oceanic, Stahlsac, Suunto, and Zeagle.
