Privately held Huffy Corporation, a stalwart in the cycling industry for over 130 years, inked a strategic partnership with Earthbound, a product design, licensing and brand growth company, to act as its exclusive global licensing agent.
Huffy manufactures bikes, scooters, and ride-on toys ranging from preschool scooters to its iconic Green Machine to ebikes. Huffy will now expand into new product categories domestically and in key international territories, leveraging Earthbound’s industry experience.
“Huffy is a revolutionary brand that re-defined what it meant to have fun. While they are a leader in the bicycle and wheeled goods industry, there’s an enormous opportunity to expand their reach into new categories domestically,” stated Jeff Cohen, co-founder and CEO of Earthbound. “We are also incredibly excited to partner with their team to expand the business on an international scale.”
Image courtesy Huffy
