Huffy Corporation subsidiary, Huffy Service First, Inc., has changed its name to Huffy Service Solutions, Inc. (HSS) reflecting its diversified channel, customer and strategic focus.

Throughout the United States and Canada, Huffy Service Solutions has completed an extensive re-organization of its business: Service First(TM) is focused on servicing the mass and sporting goods channels; Creative Retail Services(TM) and Retail Service Pro(TM) are focused exclusively on servicing the leading home center retailers, allowing HSS to provide service to different channels and retailers, all of which have separate and distinct needs. HSS provides tailored solutions to these channels, retailers and their vendors through separate, distinct and, in some cases, exclusive programs with the necessary supporting infrastructure.

“Our business has been through a major transformation over the past 24 months, evolving from what had been historically a bike assembly and mass retailer dependent model to a multi-service, multi-channel, customer-centric business model focused on five key service metrics: safety, customer satisfaction, quality, productivity and profitability. The name Huffy Service Solutions reflects who we are today and what we offer to our customers as a full solution provider of in-store assembly, diagnostic, repair and merchandising services for retail,” stated Geoff W. Brownrigg, HSS President & General Manager.


Don R. Graber, Chairman and CEO of Huffy Corporation stated, “We have significantly reengineered our HSS business model over the past 24 months to reduce and eliminate non-value added costs, to combat market driven inflation, while reducing our dependency on any one customer, channel or service offering, consistent with our diversification strategy. We expect sales growth and improved profitability through our strategic brand diversification, cost reduction and focused sales and marketing initiatives. We are planning continued organic and acquisition related growth as we move through our strategic planning period, bolstered by continued retail consolidation and market demographics that are driving new service opportunities.”

Brownrigg concluded, “We believe our focused strategy and reenergized service portfolio will further increase our value to strategic retail partners and position us to capitalize on new, emerging and growth market opportunities.”