Phoenix Footwear Group, Inc. has been assigned a licensing agreement with Ducks Unlimited, Inc., the world's largest wetlands and waterfowl conservation organization, for promotion and distribution of a Ducks Unlimited line of casual men's footwear.
Through the agreement, Phoenix Footwear Group will design, promote and distribute a separate line of casual men's footwear, branded with the Ducks Unlimited registered trademark and targeted specifically to the sportsman-minded individual. The new footwear line will be overseen by the H.S. Trask division of Phoenix Footwear, which the Company acquired in August 2003.
Greg A. Tunney, President and Chief Operations Officer of Phoenix Footwear, commented, “Our new line of Ducks Unlimited casual men's footwear will serve as a significant growth vehicle for our Company. With over 700,000 members nationwide, Ducks Unlimited is committed to the conservation of natural wildlife habitat, and 90% of its membership is of the sportsman constituency. This highly concentrated demographic serves as a natural platform for our outdoor-oriented casual men's footwear line, and through this agreement, we align ourselves with one of the most recognizable brands in the sportsman community. We are thrilled Ducks Unlimited has chosen Phoenix Footwear, and we are proud to contribute to their respected organization.”
“Ducks Unlimited members are impressed with the quality and how comfortable the H.S. Trask line of Ducks Unlimited footwear feels out of the box. We're pleased with the commitment of Phoenix Footwear Group to our mission of wildlife habitat conservation.” Philip Milburn, Director, Corporate Relations and Brand Management, Ducks Unlimited, Inc.
“We, at Ducks Unlimited, Inc., feel the merger of H.S. Trask and Phoenix Footwear Group is a great opportunity to grow the current Ducks Unlimited footwear line with supplementary styles, additional markets (namely women's footwear), and having the size and strength to enter into new distribution channels.” Paula Ebling, Manager, Licensing Programs, Ducks Unlimited, Inc.