White Sierra has announced the departure of Andrew Howe. Howe was hired in August 2003 to see the company through an important transition, specifically, to refine the branding of the company in relation to outdoor retailers and consumers. As White Sierra considers the transition complete, Howe will now depart to pursue new opportunities.
White Sierra gears up for the future by taking the strong branding developed and applying it to the entire business model. Over the past two years, White Sierra has added over 250 new accounts, and is looking to put the same emphasis on its successful broad market business as well.
White Sierra is a 26-year-old company and has been sourcing and supplying a wide spectrum of retailers with quality sportswear and outdoor wear.