Houghton College, in upstate New York, has entered into an agreement with Adidas and ADPRO Sports of Buffalo that makes Adidas the official supplier of apparel and uniforms for the Highlander athletics teams.
The agreement extends an initial contract between ADPRO and Houghton that was signed two years ago but did not include brand exclusivity.
The purchase agreement ensures consistency of look and quality of the Houghton brand on practice and game apparel for its 18 intercollegiate teams.
“We are pleased to extend our agreement with ADPRO as they have been a faithful partner and supplier the past two years,” said Houghton Director of Athletics Matthew Webb. “Choosing to commit to Adidas will bring more continuity and brand consistency to our department. The apparel and uniform offerings from Adidas will serve all our sports well. We are excited to continue our partnership with ADPRO and to begin a new partnership with Adidas.”
Adidas and ADPRO will provide Highlander Athletics incentives over the course of the agreement along with additional promotional and marketing opportunities.
“ADPRO Sports is excited to extend our partnership with Houghton College. Taking the Highlanders to an all school Adidas platform is a perfect ‘next step’ in the advancement of our relationship,” said ADPRO Vice President for Business Development Scott Corcoran. “We look forward to watching the Houghton student-athletes achieve success in their respective sports, and in the classroom.”
ADPRO Sports has been serving the collegiate marketplace for more than 20 years out of its headquarters in Buffalo, N.Y. Their 88,000-square-foot facility contains full in-house production and fulfillment capabilities.
ADPRO Sports is one of the nation’s largest team sports dealers and branded merchandise providers, representing major industry leaders such as Nike, Under Armour, Adidas, New Era Cap Company, and many other brands. ADPRO Sports is one of the country’s largest Nike Team dealers, an official NFL premium licensee, and is working with a growing list of NHL and NBA teams.
Photo courtesy Houghton College
