Horny Toad announced the selection of F3 Distribution as their Canadian brand partner. The announcement concludes an extensive process for Horny Toad, in which the brand sought out a partner who could support growing demand within a highly competitive and geographically challenging marketplace, but could also accurately and passionately support unique Horny Toad brand elements.

“This choice had to be about more than just numbers, which made it a very time-consuming process,” said Gordon Seabury, president of Horny Toad. “Because the Horny Toad brand continues to find creative and dynamic ways to differentiate itself, it was imperative for us to find a Canadian partner that understands and reflects those same goals. We also wanted to find somebody we really liked to hang out with.”