At the Outdoor Retailer Tradeshow in Salt Lake City, Horny Toad recognized some hard working individuals who have helped bring the brand to life. Northeastern Sales Representative Annie DeWaters of Burlington, VT was honored as rep of the year, and Trailblazer Outdoor Store of New Haven, CT (a Toad dealer in DeWaters territory) won the companys spring merchandising contest.
“Horny Toad has always had a strong presence and following in the Northeast,” said President Gordon Seabury. “Annie has really helped expand the territory, and strengthen that presence through her great customer service, attentiveness, and knowledge of her dealers needs.” Based in Santa Barbara, CA, Horny Toad also has a retail store in Freeport, Maine.
This spring Horny Toad challenged their retail outlets nationwide to an artistic and creative display contest. Retailers large and small showed their enthusiasm for Horny Toad and demonstrated their interpretation of Everyday Adventure through in store displays. An impressive 24 stores participated (nearly a third of those contacted with contest details), utilizing display space of all sizes to convey the Horny Toad message and showcase Horny Toad product. Horny Toad announced the winners of the merchandising award at Outdoor Retailer, they included:
- First Place Winner Trailblazer in New Haven, CT
- Runners Up (in no particular order)
- Dougs Sports in Hood River, OR
- Champlain Surplus in Champlain, IL
- Ski Rack in Burlington, VT
“We tried to structure the contest so that it was easy, fun, and involved the entire store and staff,” said Tami Snow, Marketing and Communication Director for Horny Toad. “Our rep force provided support and encouragement to the retailers, playing a huge part in the success of the contest. Our fall merchandising contest is already underway. Participation information was sent to over 300 dealers nationwide and we hope for the same success.”
