Canari Cyclewear has been very busy over the past few months strengthening its rep force to better reach the IBD network and provide increased levels of support and service.

Scot Robinson, Canari's President and biggest bird, has been very pleased with the new additions and the early responses to them and their efforts. “We have been really pleased with all of the new guys we've been able to work with. There were some areas we hadn't been in for a while and some other areas where we wanted to be a stronger player and we feel we've accomplished that.”

National Sales Manager Jerry Newray, between his frequent flights to work with the new reps and visit territories stated “our newly trained reps will be more focused on merchandising the products in the stores to help the retailers see greater sell-through and maximize their selling capabilities.”

Joining Canari has been Kevin Alexander, who has worked with Canari before, covering the Los Angeles County/No. Orange County and Las Vegas areas. Todd Morton will be covering San Diego, So. Orange and Riverside counties. Al Robertson in Illinois rejoins Canari for another tour of the state. W.S. Smith has been blanketing North and South Carolina. The biggest acquisition brings several members of the Hans Johnsen Company into the flock and greatly increases coverage of the South and Central areas of the country; Todd Brady will be covering Utah and Wyoming, Randy Davis covers West Texas and Dallas, Terry Price reigns over South Texas and Houston, Matt Ankney, between races rules Iowa, Missouri, Kansas, Oklahoma, Arkansas and Louisiana (think of the gas bills) and Phil Luna, Rich Betham and Robert Brown will be working the phones at HJC global headquarters.

With the Spring/Summer 2005 line and booking program in hand, the entire Canari sales force is racing through the country with what Canari feels is its strongest and most complete line to date. Tim Jackson, Inside Sales Manager, who works closely with both the customers and sales reps says “the response to the line for '05 has been far greater than past lines, which says a lot when you look at how well our '04 line did and the kinds of excitement we saw in Vegas last October. I'm almost afraid of how crazy Vegas will be this year, since I never stopped long enough to eat lunch at the show last year.”