Jeff Horch has joined Optimer Brands as VP of sales for the company’s technologies including moisture management technology, Dri-release with FreshGuard.

Most recently with Travelport, Inc. that provides web-based travel and e-commerce technology solutions for airlines, car rental, hotels and tourist attractions, Horch was responsible for managing all hotel chain, tour operator and cruise line distribution, sales, and product implementation. In addition to helping build on Optimer’s existing customer base, he will use his expertise to introduce its technologies to the hospitality market.