Honma Golf named golf industry veteran Chuck Couch as North American vice president of sales. Couch previously worked for 28 years for a golf equipment manufacturer in various positions, including 23 years in its golf division.

“We are extremely pleased to welcome Chuck Couch to the Honma North America team,” said Janeann Lanning, COO, Honma Golf NA. “Chuck’s particular expertise and extensive experience in leading sales at the highest, most-respected tiers of this industry gives Honma another trusted veteran to guide our products and our team into more prosperous times.”

Couch, most recently, was vice president of Mizuno USA’s running division from 2016 to 2021, and of the company’s golf division from 2008 to 2015. Before that, he was responsible for strategic planning and rolled out the development of Mizuno USA’s product line, brand plan and long-term direction.

At Honma, Couch will lead sales and bring the brand’s product lines merchandisers and consumers with a goal-driven strategy partnering with it marketing, finance, R&D and its North American executive team.

“The world is driven by innovation and Honma has a well-earned reputation for innovation leadership. This was so important to me, and I wanted to be a part of a brand that has this DNA,” Couch said.