Honma Golf has named industry veteran Janeann Lanning as chief operating officer of its North American operations. Lanning spent the previous 20-plus years with Bridgestone Golf in various roles, most recently as senior director of operations.
“I am very optimistic as the country has turned to golf during the pandemic, and we are seeing the largest increase in golfers in 17 years,” she said. “Women golfers jumped 8 percent year-over-year, for example, which directly corresponds to the demand increase for our Ladies’ Beres products. From the surge due to the increase in golf to the supply chain disruptions from the global pandemic, our challenge is to get our supply chain back in line with demand. Customers want our products, and we are determined to be a better business partner by revamping our supply chain. We also need to learn from what happened in 2020 and put preventive measures in place so we are proactive and not reactive. Honma will grow exponentially over the next three years, by strategically and directly targeting golfers who are seeking the highest quality, superior performing, premium designed products.”
Lanning plans to build awareness of the Honma brand through traditional channels, such as getting products into the top 1,000 green grass pro shops, and non-traditional avenues like direct-to-consumer advertising that drives traffic to Honma’s own e-commerce platform.
Photo courtesy Honma
