Founder Sport Group announced that Todd Lamb had joined the company as vice president, Business Development and Bookstore Channel. In this newly created role, Lamb will identify and pursue new revenue opportunities, expand existing customer partnerships and direct the bookstore channel for the business.

“We feel very fortunate to have Todd join our team.  Todd’s customer-centric approach, coupled with his deep industry relationships will enable Founder Sport Group to both expand existing partnerships and capitalize on new growth opportunities” said John Anton, CEO, Founder Sport Group.

Lamb joins the company from Under Armour, where he spent 16 years helping launch the brand into North American markets, accelerating revenue growth within multiple channels and leading its North American commercial sales group in the team sporting goods and corporate channels.  He also held product and sports marketing leadership roles while at the brand. Prior to that, Lamb directed the sports marketing and sales teams at Russell Athletic.

Logo/Photo courtesy Founder Sport Group