James Russell Gill III, professional ultra-endurance runner, owner and CEO of Bad to the Bone Sports and race director for the Ultra Race of Champions, has signed on as an athlete with Honey Stinger, maker of honey-based energy products.
Although he now lives in Breckenridge, CO and Charlottesville VA, Gill has competed and run all over the World. His favorite places are the high mountains, including the Rockies and the Alps. Every summer, he can often be found high in the Swiss Alps or on top of a Fourteener in the Rocky Mountains of Colorado.
“The Honey Stinger Hive program is designed to help support the athletic pursuits of our customers and supporters. Hive athletes are leaders in their sports, involved their community, and have nutritional views that align with our brand. We are excited to have Gill on board for 2018,” Katie Black, sponsorship coordinator, Honey Stinger.
“I am ecstatic about signing on with Honey Stinger”, says Gill. “Several years ago, after suffering from stomach issues in ultra-distance races, I switched to a low carb diet. Honey Stinger utilizes honey, which has been shown to have lower glycemic properties. It provides sustained energy that allows blood sugar levels to remain constant throughout activity without a high insulin spike and crash. In addition, it tastes great which is really important for long-distance running events.”
