Honey Stinger has entered into a two-year partnership with Alterra Mountain Company, the owner and operator of 15 North American mountain destinations.
The partnership establishes Honey Stinger as an Official Nutrition Partner of five select Alterra Mountain Company destinations – Steamboat and Winter Park in Colorado, Squaw Valley Alpine Meadows, Mammoth Mountain, and June Mountain in California.
The partnership, which runs through December of 2022, delivers visible branding, exclusive sales and sampling opportunities throughout the five destinations and offers digital and social collaborations.
“Developed by local athletes in Steamboat Springs, CO, the Honey Stinger brand was truly ‘born and bred’ in the mountains, and we draw inspiration each day from the many mountain athletes whose adventures we are proud to fuel,” said Mike Keown, CEO, Honey Stinger. “We could not think of a more fitting partner for the brand than these Alterra Mountain Company destinations, which share our passion for outdoor sports, the environment and respect for all people. We are so excited to partner with them as they continue to offer premier mountain experiences for athletes and adventurers of all kinds.”
“Not only does Honey Stinger provide exceptional nutrition products that will help fuel our guests, but we also appreciate its deep roots in Steamboat, bringing a passion for outdoor recreation and a longstanding commitment t supporting athletes and adventurers,” said Ryan Blanchard, director of brand partnerships, Alterra Mountain Company.
Photo courtesy Honey Stinger
