Hoka One One announced the opening of its first retail locations. The brick and mortar bi-coastal pop-ups will be located in New York City and Los Angeles.
“While we’ve had incredible growth and momentum, Hoka still has relatively low awareness. Most consumers know Hoka as a performance running brand, which we are at our core. These two pop-up stores will allow us to show the full breadth of our line, footwear and apparel,” said Norma Delaney, VP, global brand marketing, Hoka One One. “These spaces will also allow us to host events and offer programming to welcome consumers into the Hoka brand. We know that post-COVID, consumers crave in-person experiences. Our focus is in developing gathering spaces for our communities that can add value by helping people connect with our brand ambassadors, elite athletes, product experts, and each other.”
The New York City pop-up is located at 142 Fifth Avenue in the Flatiron District. The Los Angeles store is located at 8551 Melrose Avenue in West Hollywood.
Photo courtesy Hoka One One
