Relo Metrics, the AI-powered sponsorship analytics platform formerly known as GumGum Sports, announced that Marc Reeves, former head of brand for football at Nike, has joined its Board.

Reeves’ addition follows the spin-off of Relo Metrics’ business from its parent company GumGum Sports in May, with the launch of Relo Metrics’ own independent brand and corporate structure to drive growth and investment opportunities.

“We are extremely proud and excited to welcome Marc to the company,” said Relo Metrics’ CEO Brian Kim. “Marc joins Relo Metrics’ Board at an exciting time for our business. We have built the industry’s most advanced sponsorship analytics platform, providing rights holders and brands with near real-time data and insights that allow them to proactively measure, benchmark and optimize their sponsorship assets in a faster and less fragmented process across broadcast, streaming, social media, and in-venue. Marc’s experience working at some of the world’s most successful brands and leagues will be hugely valuable as we continue to grow our platform and bolster our reputation as the gold standard in sponsorship measurement.”

Reeves worked at Nike for more than six years starting as GM for Nike+, responsible for the company’s connected membership ecosystem. In his role as head of brand for football, Reeves was the consumer and marketplace lead for Nike’s business across NFL, NCAA, High School, Grassroots, and Performance.

Before working at Nike, Reeves’ career includes working as the NFL’s first international commercial director, where he led partnerships and marketing for the league outside the U.S., Managing Director for NFL Canada and vice president, consulting at IMG (now Endeavor), where he led the agency’s global relationships with Visa, Electronic Arts and Wells Fargo.

Reeves said: “As sports and entertainment consumption has evolved and converged across media channels, many stakeholders continue to rely on legacy measurement processes that are slow and fragmented. Relo Metrics’ solution allows brands and rights holders to seamlessly analyze and optimize their sponsorship assets across broadcast, streaming, social and in-venue from one platform, giving them more control and agility in driving better outcomes for their sponsorship. I’m delighted to be joining the board and looking forward to helping guide Relo Metrics through its next phase of growth.”

Reeves is also an investor and advisor in the company across various sports properties including Leeds United, Cancun FC, Blue Crow Analytics, Warwick Investment Group, and Cloud9 esports.

Photo courtesy Relo Metrics