Hoka One One hired Norma Delaney as vice president, global brand marketing and Erika Gabrielli as senior director, Hoka global integrated marketing.
Delaney’s hire comes after several years of collaborating with Hoka as a consultant. Previously, she spent 11 years in marketing leadership roles at New Balance, where she launched and served as global head of marketing for NB Women a cross-category, multi-platform marketing effort that contributed to its expansion from $1.5 billion to $4 billion in annual global revenue during her tenure.
“When I think of Hoka, one word comes to mind, and that is abundance. Hoka is a brand with an abundance of heart, talent, innovation, game-changing products, and passionate fans,” Delaney said. “Most of all, Hoka has an abundance of opportunity. It is already a history-making brand, and I am thrilled to join the team as we write this next chapter together.”
Known for her consumer-centric approach, strategic marketing leadership, collaborative style, and creative excellence, Delaney brings considerable experience from other global brands including Burton, Rockport, Sperry, Keds, and W.L. Gore.
Gabrielli becomes senior director, Hoka global integrated marketing after nearly ten years with Hoka parent company Deckers Brands where she most recently served as senior director, global marketing at Teva. Gabrielli has also held marketing positions at Adidas, Yakima, Airwalk, and Red Bull. She will play a key role in driving the growth of Hoka by global marketing integration and seasonal creative and product storytelling.
Photo courtesy Hoka One One
