Hoka One One has relocated to the headquarters of its parent, Deckers Brands, in Goleta, CA, from Richmond, CA. A Deckers Brand spokesperson said the move was made to better align Hoka with the resources available through the larger Deckers family to further capitalize on the maximal running-brand's fast growth.
As a result, Jim Van Dine, president of Hoka, has stepped down as president of Hoka but will continue to work with the brand. Van Dine has formed a sales agency based out of Novato, CA, called Van Dine & Associates, that will service California, Nevada, Arizona, and Hawaii for Hoka. Van Dine transitioned at the beginning of 2014 to focusing full time on Hoka. Previously, he was also supervising Deckers’ sister brand Ahnu Footwear, which he founded, and Tsubo.
Wendy Yang, Teva's president who formerly worked at New Balance, becomes interim president of Hoka as a search ensues for a successor. Key leadership has been retained, including Isaac “Ike” Alvear, VP of sales, and Jeffrey González, head of sales operations and customer service, will continue
Hoka, which had less than $3 million in sales in 2012, was quietly acquired by Deckers in early 2013. Sales have since bloomed to $50 million last year and are on-track to exceed $85 million this year. Particularly popular with ultra-marathon runners, Hoka this year expanded distribution from solely run specialty to sporting goods stores.
