The collaboration is designed around the idea of empowering women and all runners through the concept of flight.
Writer: Carly Terwilliger
Hoka One One, a division of Deckers Brands, has partnered with Seattle-based running apparel line Oiselle to create a special edition shoe inspired by Oiselle’s Spring 2017 line.
Hoka One One will update its bestselling Clayton 2 style in this collaborative endeavor. It will be sold exclusively on Hoka One One’s and Oiselle’s websites when the product launches today, April 6.
The Hoka One One and Oiselle collaboration is designed around the idea of empowering women and all runners through the concept of flight.
“We thought Oiselle would be a good partner for several reasons – they’re solidly rooted in running and create a product that is beautiful, wearable and versatile, while also sharing similar brand values of providing consumers with the inspiration and tools they need to reach their fitness goals,” said Gretchen Weimer, VP of product at Hoka One One. “We’re excited to team up with Oiselle and share the fruit of our collaboration with women who inspire us every day.”
“Running is best when shared, which is why we are so thrilled here at Oiselle to partner with our friends at Hoka One One, who share both our vision for women and dedication to the sport,” said Sally Bergesen, founder and CEO of Oiselle. “The Oiselle community of women are experts in flying, and this shoe, based on the popular Clayton model, will help them do more of that.”
This special edition Clayton 2, which will retail for $160, will be available in two colorways: the first in silver with a pink sole, and the second in midnight and cinder tones. The colorways tie directly to Oiselle’s Spring ’17 palette, allowing fans of both brands to coordinate their running gear with their shoes this spring. Oiselle’s spring apparel line will also retail on Hoka One One’s brand site, timed to the collaboration’s launch date.
Photos courtesy Hoka One One