HO Sports company, Inc. inked a partnership with the S-Group, a design, development and sourcing house out of Portland, OR to launch of their new Hyperlite apparel line for 2007. Previously, HO Sports was primarily a watersports hardgoods brand.
“This is a great opportunity for Hyperlite, our trusted retail partners and our many loyal consumers throughout the world,” acknowledged Tim Joyce, President/COO. “We are a fresh water sports company that for years has allowed the salt water companies and others, to cater to the needs of our retailers and our consumers. I believe this is a great opportunity for us to mean more to our retail partners while satisfying the product needs of our specific consumers,” said Joyce.