H&M’s campaign film celebrates the power of sports and self-belief to transform people’s lives. It is released to coincide with the For Every Victory sports collection, which is available in stores and online this week.
“I truly believe in the power of sports to bring positive change to people’s lives. This is why I’m so proud to be part of the For Every Victory campaign, because it reminds me of the strength and bravery of people around the world to be their authentic selves and overcome any obstacles that may come their way,” said Caitlyn Jenner, former Olympic decathlon gold medalist, who starred in the film.
The film also includes Chelsea Warner, a gymnast with Down syndrome; Mike Coots, a surfer who lost his leg in a shark attack; and boxer Namibia Flores, who has fought against prejudice to pursue her dreams. Also appearing are the rugby team King Cross Steelers, a female skate crew, and professional baseball hopeful Jose Aballi.
Photo courtesy H&M
