Hincapie Sportswear has hired Chris Morgan and John Huenink as sales representatives in the Southeast and Midwest. Effective immediately, Morgan and Huenink will represent Hincapie for retail cycling apparel and accessory sales to independent bicycle dealers and sell Hincapie custom cycling clothing to clubs and teams in their respective territories.


“We are really focusing on increasing our retail distribution this year,” says Lynn Joslin, Hincapie Sportswear national sales manager.  “We are growing retail sales and improving our dealer service by hiring sales reps in strategic territories throughout the US.  We expect our growth to continue as we build our team.  Chris and John are all well established in their territories, and they have hit the ground running.  We still have some important territories open like Southern California, New York, New Jersey and Maryland, but we’re working hard to fill those vacancies.  We’re entering 2011 with strong momentum, and we’re looking forward to a great year.”


Morgan will represent Hincapie in Florida, Alabama and Georgia. He has spent 22 years in the bicycle industry on every level from individual bicycle dealer sales to manufacturer representative.  Following his deployment in Iraq with the US Army in 2003 and 2004, Morgan signed on as a factory sales and service rep for Cervelo in the Southeast.  This helped him build quality relationships with many dealers in his area.  He will draw on his life-long passion for the sport and his professional experience on the IBD level to grow Hincapie sales in his territory.  In addition to selling Hincapie, Morgan will continue to represent Cervelo and Rotor.


“I’m excited to represent an innovative and high quality brand like Hincapie,” said Morgan.  “It’s easy to get behind a brand that makes great products, and I’m really looking forward to building the business in my territory.”


John Huenink will represent Hincapie in Minnesota, Wisconsin, Illinois. He has 16 years of bicycle industry experience and he’s pedaled everything from BMX to road bikes.  He spent eight years owning and operating a road and triathlon shop, so he’s very familiar with the challenges facing today’s bicycle dealers.  He will draw on this valuable experience to expand existing relationships and develop new ones as he grows Hincapie business in his territory.  In addition to Hincapie, John will also continue to represent BMC, Bonk Breaker, Vittoria Cycling Shoes and Bicycle Fit Studio.


“I’m excited to work with everyone at Hincapie Sportswear,” said Huenink.  “The staff is passionate about cycling and Hincapie products reflect it.  I am looking forward to growing the Hincapie brand in the Midwest.”