High Sierra Sport Company appointed Kyle Kilcherman as director of sales for its Sporting Goods Division.


Kilcherman will be responsible for managing and growing the Sporting Goods business for High Sierra. He will also work with the executive team to provide forecasting and develop growth targets for High Sierra products relating to the outdoor industry.


“This is an exciting time for the High Sierra brand as we grow our team within the outdoor industry,” said Hank Bernbaum, president of High Sierra. “Kilcherman’s previous work experience and his passion for the outdoors are infectious and it reflects the success of our sales and brand growth strategy over the last several years.”


Kilcherman has over 10 years of experience in the sporting goods industry. Prior to joining High Sierra, Kilcherman spent time with Stack-On Products Company where he was the national sales manager for Sporting Goods. His extensive sporting influenced resume also includes Nike Golf as well as a Professional Tour Golfer. Kilcherman is a graduate of the University of Michigan.


“I am excited about the opportunity ahead and I believe High Sierra products are uniquely positioned in the outdoor market which sets us apart from other brands,” said Kilcherman. “I look forward to meeting our aggressive sales and revenue targets.”


High Sierra Sport Company (HSSC), specializing in user-friendly adventure travel gear, offers versatile lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals looking for the smart choice in durable and functional backpacks, duffels and wheeled luggage.


The company is also the official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra’s memberships include the Outdoor Industry Association (OIA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA).