High Sierra Sport Company, a manufacturer of bags and luggage, appointed Ronda Wagner as e-commerce sales coordinator. Wagner will be responsible for maintaining and managing all High Sierra ecommerce accounts and will provide logistics support for salesmen.

“Ronda brings a new ecommerce perspective that will help us better serve our online customers,” said Bryan Kinsley, SVP and COO for High Sierra Sport Company. “We look forward to offering our online customers even better support and thus develop additional product offerings for High Sierra’s online consumers.”

Prior to joining High Sierra, Ronda had 13 years experience with Heritage Travelware, a high-end luggage, business cases and small accessories company. 

“I am really excited to be at High Sierra,” says Ronda Wagner. “I am an extremely detail-oriented person and I’m looking forward to using my skills to maintain a strong relationship with all of our online accounts.”

High Sierra Sport Company offers luggage and bag lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals. The company recently licensed its brand with NorthPole, LLC, a global leader in outdoor living and recreational products, to produce and distribute camping and outdoor recreation equipment under the High Sierra brand name.

The company is also the official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra’s memberships include the Outdoor Industry Association (OIA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA).