High Sierra Sport Company recently licensed its brand with NorthPole, LLC to produce and distribute camping and outdoor recreation equipment under the High Sierra brand name.
“With this licensing partnership, we’re expanding High Sierra’s leadership in quality and style innovation to the outdoor market,” said Bryan Kinsley, sr. vice president and chief operating officer for High Sierra Sport Company. “Both High Sierra and NorthPole share the same uncompromising commitment to manufacturing leading edge designs and excellent use of quality materials for distinguished quality products.”
High Sierra has developed over a 32-year reputation for providing the market with better quality and highly featured merchandise. The company is also known for its innovative designs for the consumer looking to make an intelligent choice for their next luggage, daypack or active lifestyle sport pack purchase.
“Extending the High Sierra brand into additional channels is part of our long-term growth strategy,” said Hank Bernbaum, president of High Sierra Sport Company. “High Sierra Sport Company is built on a foundation of creating products with higher quality raw materials, and we look forward to continue to build its name as an outdoor lifestyle brand.”
NorthPole was established in 1979 and is a global leader in outdoor and recreational products. The company manufactures and distributes camping tents, sleeping bags, gazebos and screen-houses, camp chairs, outdoor furniture and other related outdoor accessories.
“The trust and confidence that the industry has in the High Sierra brand combined with our technical insight will provide more product advancements to the outdoor industry,” said Steven Fleischli, chief executive officer of NorthPole, LLC.