Dreams, Inc. has partnered with Hibbett Sports to become their exclusive online provider for fan merchandise in the licensed sports category. Hibbett’s new online platform can be accessed at stadiumshop.hibbett.com and features over 130,000 unique hard and soft goods products.
The partnership with Dreams marks Hibbett’s first entrance into e-commerce and creates a new revenue stream for a company with over 800 physical locations across the nation. It also represents Dreams’ first partnership with a sporting goods retailer.
The new e-commerce site consists of an assortment of hard and soft goods products in the licensed sports merchandise category, which will be sourced from Dreams’ expansive manufacturing and distribution network. Products available on the new e-commerce site include sports apparel, headwear, gifts, novelties and collectibles. The sports memorabilia manufacturing segment of Dreams, Mounted Memories, is supplying game-used, autographed and non-autographed products also available for purchase. Supported by Dreams' online marketing expertise and proven proprietary e-commerce technology, the site is designed to deliver a substantial lift in sales while providing an improved visitor experience.
Kevin Bates, president of Dreams’ retail division, commented: “Hibbett's new e-commerce platform will provide customers nationwide the same wonderful shopping experience they receive in stores by offering an expansive product assortment, accurate search results, powerful product filtering features and extensive SEO tools. Our sophisticated e-commerce technology and robust catalogue of trend-specific merchandise ensures such a shopping experience, while providing Hibbett’s a new, incremental revenue stream.”
This new, multi-year marketing partnership with Hibbett Sports marks Dreams’ first alliance with a sporting goods retailer. Other top-tier clients include the Chicago Bulls, San Diego Chargers, Texas Longhorns and J.C. Penney.
