Hi-Tec Sports USA and Bordan Shoe Company have entered into a licensing agreement to sell Hi-Tec Athletic footwear within the United States and Canada. Hi-Tec Athletic is well-established in Europe, and the company is looking to Bordan Shoe Company to carry that success over into North America.
Hi-Tec Athletic is being launched for SS08, and features product for running, trail running, walking and cross training. Target distribution points include sporting goods, big box/family footwear, and specialty athletic retailers, with orders slated to ship March 2008.
Bill Berta, President of Sales & Marketing for Hi-Tec Sports USA, remarked “We are very excited about partnering with Bordan Shoe Company to establish an athletic footwear business in North America. Bordan has strong existing relationships with key retailers, and we believe they will apply the appropriate resources to develop a successful athletic footwear business for Hi-Tec Sports USA.”
Berta further points out that “Running and cross training product have the most immediate opportunity and promise. We have a unique technology in our running styles with 4:SYS and we hope to expand upon that proven technology, bringing something new and advanced to the market.”
Rick Aronson, Vice President of Sales for Bordan Shoe Company explains, “We are excited about the opportunity to enter into an agreement with a strong, nationally reputable brand that has quality styling, a solid reputation, and is globally known. Bordan Shoe Company recognizes that the essence of the athletic industry is to build upon a great reputation to sell affordable footwear for the family.”
