Following its recent and ongoing global re-branding strategy, Hi-Tec Sports has appointed Tony Linford as the new Group Marketing Director. He will be replacing Paul Stratta who is leaving to work in consultancy.
He joins the group from ECCO Sko A/S in Denmark where he served as Global Marketing Director and Division Director for Kids. Prior to ECCO he held global product and marketing positions with adidas based in Herzogenaurach, Germany.
“This represents another strengthening of the Hi-Tec team as it continues its repositioning in the global footwear market” stated CEO Martin Binnendijk.
Tony Linford said, “Hi-Tec has created in recent seasons a radical new look and has developed a number of leading edge performance technologies. It is a tremendous opportunity to have the chance to develop this platform further and establish Hi-Tec at the top end of the sports market worldwide and Magnum within the work market”