The Stride Rite Corporation announced a new licensing partnership with H.H. Brown Shoe Company, Inc. to develop, market and sell an exclusive line of children's footwear under the Born name. The license agreement, which will run through March 2007, covers the territory of the United States and Puerto Rico.
“It is a great pleasure to collaborate with H.H. Brown on this project. The Born brand will enhance Stride Rite's commitment to provide the very best in fashionable, comfort-inspired children's footwear,” said David Chamberlain, Stride Rite's Chairman and CEO.
“We are thrilled to be partnering with Stride Rite, the leader in the children's business,” said Jim Issler, H.H. Brown's President and COO. “Stride Rite's expertise, combined with Born's reputation for unique, hand crafted footwear, provides great synergies and will allow us to offer new products into the premium children's market.”
“The Born brand stands for quality, comfort and style. It will be a great compliment to the product assortment we offer in our Stride Rite retail stores and to our department and specialty store customers,” said Pam Salkovitz, President of Stride Rite Children's Group, Inc. a division of The Stride Rite Corporation.
“Stride Rite and Born are a good match. This new relationship will showcase the Born brand in the best locations for premium children's footwear, Stride Rite stores and their other strong channels of distribution,” said Thomas McClaskie, President of Born.
