HEST, the manufacturer of outdoor sleep products, announced three new hires—Frank Pet, chief financial officer; John Maguire, digital marketing manager; and Jeff Krahenbuhl, sales director.
As CFO, Pet will oversee financial operations and take the lead in building the structure, processes and talent to support growth and scale business to meet demand.
With over ten years of experience working for luxury brands, Maguire will focus on lead acquisition and marketing.
Krahenbuhl, a 20-year outdoor industry veteran working for hardgoods and softgoods brands, will build and manage the company’s wholesale sales partnerships.
“It is a dream come true to see how far HEST has come in such a short amount of time,” said Aaron Ambuske, founder and CEO, HEST. “So much of this is because of our amazing community, who continue to provide thoughtful feedback and share their own stories of life on the open road with their HEST sleep products. It drives us to work smarter and find more solutions so that people can sleep better at night and play harder during the day.”
