Helly Hansen announced a four-season uniform partnership with Boyne Resorts effective immediately and through Winter 2024/25.
At ten of its North American resorts, Boyne’s mountain operations and snowsports departments, including lift operators, ski patrollers, maintenance, ski/ride instructors, and managers, will be outfitted exclusively in Helly Hansen. The partnership also includes expanding the sale of Helly Hansen’s products to sixteen of the resort’s retail locations.
“Having our teams in the right gear to perform the jobs they are passionate about is very important to us,” said Keith Collins, senior vice president of retail, Boyne Resorts. “Establishing a valuable partnership was key in this process, and Helly Hansen’s deep-rooted history designing apparel specific to ski professionals was of utmost importance. Simply put, they are the most established uniform provider in our industry. We recognize that working with a brand like Helly Hansen, with whom we share the values of tradition, innovation and sustainability, is a true home run.”
“As a leading ski and outdoor brand that’s trusted by professionals worldwide, we couldn’t be more excited to partner with Boyne Resorts and outfit its more than 10,000 employees,” said Brady Barry, U.S. marketing manager, Helly Hansen. “Helly Hansen understands the complex needs required of apparel to protect and provide comfort in the varied geography and terrain across Boyne’s resorts. We are confident this will be a great partnership for years to come and also look forward to collaborating on future resort activations, events and more.”
