Heelys, Inc. named John W. O'Neil as vice president – international. In this role, O'Neil will oversee all aspects of Heelys' international business, including managing Heelys' international distributors.


Mike Staffaroni, president and CEO of Heelys, Inc. commented, “We are very pleased to welcome John to the Heelys team and we look forward to benefiting from his industry experience in an effort to increase our presence around the world. The international marketplace represents a tremendous growth opportunity for our Company and we are fully committed to capitalizing on all of our prospects overseas.”

John W. O'Neil joins Heelys from Dunham Bootmakers, a division of New Balance AS Inc., where he served as International Business Manager since 2005. In that role, Mr. O'Neil established business operations in Eastern Europe, Israel, Japan and Australia/New Zealand and grew international sales from zero to $2.2 million in less than two years. From 1999 to 2004, Mr. O'Neil held the position of Regional General Manager at New Balance where he managed 3 subsidiaries and 18 distributors throughout Europe, the Middle East and Africa. Mr. O'Neil also spent 14 years at Converse, Inc., now a division of Nike, Inc. and served in various senior capacities including Regional Director for the United Kingdom and emerging markets and Director, International Marketing & Operations.